Connecting Games & Marketing
Services
Effective campaigns
We will enhance any marketing strategy to deliver KPIs through effective campaigns aimed at the gaming and esports community
World-class game marketing strategies
We will create and deliver a brilliant campaign to promote your game, using world-class marketing strategies
What we do:
We are the Game Marketing Agency, which means we specialise in reaching Gamers (including Video Game Players, Stream Viewers Esports Fans, iGaming Community or Mobile Game players) with wide variety of Marketing Channels (like e.g.: Advertising, Creative Graphic and Video Content, Brandbook, Key Visuals, Copywriting, Gaming PR, Influencers, Streamers, Community Management, Social Media Activations, Events, Media Campaigns, Media Partnerships, Publishing) to Deliver Goals like: Game Launch, Product or Brand Restage through widening Target Group, Product Launch to Gamers, GameDev promotion, Game Monetisation, Esports Activations, Boosting Sales of a Gaming product.
We are able to help on each step of the way: from Building Business & Marketing Strategy, through PR & Advertising Campaigns, Influencer & Media partnerships, up to Analytics & Advisory on future Effective Business Building.
Click below to see just few examples of what we do.
ANTHOLOGY OF FEAR
WHAT
Campaign for Anthology of Fear game
Including:
- Marketing consultancy
- PR
- Paid Media campaign
EFFECT
- 1st place on Steam wishlists last days before launch
- +10 000 WL adds on Steam
- +1 700 000 reach of PR
KIA STINGER LAUNCH
WHAT
A whole launch of new Stinger model for Poland has been planned, designed and organised with main idea of showing and test-driving in game,
Including:
- Campaign idea, KV, plan & execution
- Creative materials – graphics, LP, spots
- Social media management & campaign
- Streamers & Influencers (SimRacers)
- Live events
EFFECT
We have beaten Porsche with similar esports competition
- 660 esports competition registries
- Social Media reach of 5,8 mln UU
GROWING UP
WHAT
Global communication for Growing Up game, before and after the game was launched.
Including:
- Communication strategy and brandbook
- Social media services: Facebook, Twitter, Discord
- Activations
- Creative – graphicdesign, copywriting, animations, videos
EFFECT
During the 3 months of organic communication:
- +1400 followers on Discord community.
- 107 800 – impressions on Twitter
- 7,8% Engagement rate on Twitter
- +33 263 organic reach on Facebook
PEOPLE CAN FLY
WHAT
Support for People Can Fly marketing department, including:
- Social media communication support
- Creative support – asset creation
- Analytics and performance campaigns
- Employer branding boosting
- Special collaborations including dedicated merchandise production
EFFECT
- Our Promotional camapaigns deliver up to 442% KPIs (eg. Views)
SKILLZVAULT ESPORTS ACTIVATION
WHAT
Global promotion for SkillzVault, including:
- Planning and implementation of campaigns for:
South Korea, Japan, Vietnam, China and Brazil - Breaking formal barriers for entities outside of China
- Website preparation (China locally)
EFFECT
- Total campaign number of views – 6 802 378 (304% KPI)
- Total campaign number of clicks – 610,733 (389% KPI)
- Total result in Vietnam – views – 422% KPI, impressions – 161% KPI, clicks – 158% KPI
- Total result in China – views – 334% KPI, impressions – 324% KPI, clicks – 766% KPI
FROM POSTS TO TRAILERS
WHAT
Production of graphics but also videos from the shortest gifs to trailers, including:
- Scripts
- Storyboards
- Animation / 3D Animation
- Crew, actors, studio
- Shooting
- Post-production
EFFECT:
- Over – 1 milion views of our videos
- 6,6% comment or give positive reactions per single video (Ultimate Hunting)
ACTIVATIONS & MERCH
WHAT
Creating and performing custom game-based activations
- Merchandise (game-based t-shirts & sweatshirts with well known labels)
- Gaming gifts (customized christmas baubles, gingerbreads, 3D-printed tree toppers with in-game items, gift boxes)
- In-game items brought to life (ID-pass, DIY paper-models)
- Nonstandard activations (comics, postcards, custom voice content with in-game characters)
EFFECTS:
- Fan contests with reactions up to 400 entries with +400 000 reach.
- We have sent 600+ influencer packages internationally
ALBION ONLINE PR SERVICE
WHAT
- Full PR service on EU server launch & updates for Albion Online
- PR note preparation
- PR sendout
- Media relations
- Research, Analysis and Media Recomendation
- Negotiating and contracting Media paid contracts
- Content & Branding detailed briefings
- Reporting and Communication upgrading
EFFECT
- Text & video Coverage in 3 out of top 5 gaming websites
- Total Organic Reach 61 600 900 MUV
- Total Sponsored Reach 567 882 UV
- Game usage & viewing in region soared, making it the second most viewed MMO
Why us
Difference vs other agencies is:
Game marketing
We have proven experience in delivering:
- end-to-end services in gaming & esports
as well as
- marketing campaigns for top brands internationally
Our Team
We are a team of people who combine many years of experience in Marketing & Gaming, altogether we have spent:
- 36 years in marketing
- 162 years in gaming
Join Us
If you are an ambitious person with a passion for our industry, please fill out the Spontaneous Application so that we can consider you for future recruitment.
Spontaneous application
Spontaneous application
If you want to join us, you need the following attributes:
- Playing games
- Interest in the world of gaming and esports.
- Commitment
- Reliability in completing assigned tasks.
- Knowledge of the gaming industry and community.
- Excellent proficiency in both written and spoken Polish and English.
Useful skills:
- Work experience in an agency handling advertising campaigns.
- Ability to independently manage advertising projects from co-creating ideas, planning, sales, ordering and execution, through formalities and problem-solving, to summaries and implementation of conclusions.
- Knowledge in the field of media and advertising (with a minimum focus on social media platforms).
- Experience in mentoring junior employees.
As a team, we guarantee:
- Opportunity for fast learning and competence development.
- Working on projects in all areas of marketing.
- Low level of boomerism.
- Loft-style office.
- Hybrid work.